Everything in life is negotiable. Ever since Verizon started installing Fiber to the curb in my neighborhood, I've been increasingly annoyed at Comcast's price gouging. I pay $57.95 a month for just cable Internet. I've called Comcast before about a price reduction and got stoney silence. Verizon is offering 15 mb downloads for $44. After speaking with 4 people today, I finally got someone in "retention". I got an immediate price reduction to $32 per month. Now we're talking. It's great for the consumer to finally have some competition for Internet access!